In today’s fast-paced digital world, social media has become more than just a place to connect — it’s where brands are built, stories are told, and customers are won. For Indian businesses, social media marketing isn’t just an option anymore — it’s a necessity.

Whether you’re a local startup looking to grow your business from scratch or an already built business, looking to enhance your social media presence, professional social media marketing services can help you transform your digital presence and reach the right audience.

 Why Businesses in India Need Social Media Marketing Services ?

India is home to over 500 million active social media users, and this number is growing every day. If your brand isn’t visible where your audience spends most of their time – you’re definitely missing out.

Now you might be wondering what are the major advantages you’ll get after you get yourself set-up online.

• Affordable growth – As compared to traditional marketing and advertising, social media marketing is often reasonable and easier on pockets. If you are on a tight budget and looking to get most out of your money, digital marketing might just be the thing for your business.
• Better targeting- If you are looking to target niched audience depending on age, profession or any other demographics social media will do it for you just sit back and let social media take it from there.
• Awareness-If you want people to know about your brand or service and resonate with it social media marketing will allow you to do so. Promotional campaigns over multiple social media platforms will make sure that people know who and what you are.
• Premium pricing- Having a consistent, online presence gives you an advantage of transforming your product or service into a complete experience which will further let you set premium pricing on your products or service.

WHAT SOCIAL MEDIA MARKETING STRATEGY SHOULD YOU USE?

A great social media marketing strategy must include a mix of these, which will aim to provide end-to-end social media marketing solutions, customized for Indian business.

1. Content creation –  Creating and posting consistent media over instagram, facebook and other socials with an aim of increasing its sales, engagement, or brand visibility. Ensure the content resonates with your audience and take advantage of what’s trending. 
2. Influencer collaborations – If you want to target customers and develop awareness about your product and service, collaborating with local influencers in your area can be a good option. It will ensure your social media marketing actions reach a wider audience.
3. Ad campaigns- If you want to target a particular audience on facebook, instagram and Linkedin targeted advertisements over all these social media.
4. Search engine marketing- If you think your products or services should pop up on top when people will search about it or anything that is relevant to it, then you can pay a particular amount to the browser to display your ads in between the window of potential client’s surfing  which will engage the client to make an action.
5. E-mail marketing- If your business relates with building meaningful customer relationships and driving customer engagement. You can go ahead with e-mail marketing. It involves sending newsletters, updates and promotions with the aim of developing trust with the potential client.
6. Whatsapp and SMS marketing- If you want to engage in one-on-one, fast, direct, and impactful conversations which will build trust, and boost conversions you can engage in WhatsApp and SMS marketing to deliver a personalised experience to the client.
7. Online reputation management – If you want to build trust with your clients over positive reviews and ratings and want to manage how your brand, product or service is perceived over the social media you can opt for an online reputation brand management which will look forward to filter and oversee the online.

HOW TO BEGIN WITH  SOCIAL MEDIA MARKETING?

In today’s competitive digital era, social media is not just a platform — it’s a powerful business tool. Whether you’re a growing startup or a well-established brand, having a clear social media marketing plan can help you reach your ideal customers, build trust, and boost sales.

But here’s the twist guys!  Success in social media marketing  doesn’t come from random, bulk posting — it comes from strategy, consistency, and purpose.
Some tips on  how you can build a strong social media foundation are given below.

1. Setting goals clearly – you should take a moment to define what you want to achieve through your social media marketing efforts.Your goals will shape your content, tone, and even the platforms you choose.Without clear goals, your social media activity might gain likes — but not real impact.
2. Choose the Right Platforms– Your success on social media marketing depends on where your target audience spends their time and what kind of content they prefer. Here’s a breakdown of different social media platforms and the type of content that works best on them.

• Instagram– Instagram is best for visual storytelling and brand awareness building with sections such as reels and engaging posts which work best for creative fields, and brand building. 
• Facebook– Facebook is a must in your social media marketing strategy because it works best for targeting local businesses and communities where you can promote and reach out customers who become aware of your business. It works best in targeting the decision makers and business owners over their preferred social media platform.
• LinkedIn– Linkedin works best for targeting professionals who are solely looking for opportunities to grow themselves or their businesses. If your business resonates with trust and relationship building then Linkedin marketing might do wonders for your business because agencies, consultants and educators are always looking for interactions online.
• X (previously twitter)– If you want your thoughts to get viral through online word of mouth twitter will help you to do that. Successful leaders, startup owners and agencies use this platform to share their thoughts over a short, but impactful text.
• Youtube– If your business has to deal with query solutions,educational content and  building trust online  you can opt for Youtube marketing where you can build your channel and show people what your business is all about by uploading relevant content over. 

3. Know your audience – One of the key factors that differentiate your Marketing strategy is knowing your audience well. As said in the marketing books, one who knows the demographics of his audience can very well go and conquer  them too.

If you know the age of the target audience, where they spend most of their time and the type of content they consume , it becomes very easy to target them.Research well and know what your audience seeks and make the strategy accordingly in order to fully take advantage of it and reach a wider audience. 

4. Make a content plan – A content calendar filled with variety of carousels, posts, reels and trending hashtags will make sure your content reaches the correct, target audience. 

Freshen your page with trending ideas and build credibility and trust with informative and educational posts. 

Brushed up your research with marketing site’s algorithm to keep your page healthy and popular.

5.Track and adapt- One of the key tips to get consistent in marketing is to understand the faults, failures and adapt quickly to fix them. Example, if you see that your post engages the audience better and performs well when posted late at night , schedule them to get posted at that time only. What this will do is gather more views from your page and trigger engagements which is considered very healthy for a beginner’s social media.

HOW DIGINEXT HELPS YOU WITH  SOCIAL MEDIA MARKETING?

At Diginext we provide cost effective social media marketing services which will cater to your business needs and target the right audience for you. Sit back and have a cup of tea with us because it’s a piece of cake for us to get your business online. 

We assure you that we are fully dedicated to our commitments, understanding the crucial role of sales and marketing in today’s landscape. Our founder, Mr. Shubham Barsaiyan, has extensive experience in sales spanning several decades. He runs his own agency, Hirenext, where he offers empowerment opportunities to those who need them.

We treat all businesses equally, whether large or emerging. No matter what type of business you run, we are here to support you..

We ensure that the onboarding process is straightforward and hassle-free, allowing your business to receive effective marketing and achieve its true objectives.

We stay authentic, avoiding phony endorsements and questionable tactics; our main focus is on development.

We ensure that our marketing service prices are kept low, allowing any business to thrive online and achieve new levels of success.

Feel free to contact us at 8989996987 to get started.